Advertisers start to take advantage of wearable technology

 Advertisers are already looking for ways to tap into wearable technology to get closer to consumers than ever before although the market for it in UAE is still considerably small according to an official of WPP Middle East and North Africa (Mena).

Wearable gadgets have certainly come a long way since its humble beginnings in the 16th century. The first one to be invented was a manual wristwatch but due to always evolving technology, there is now a huge variety of those in the market.

There are products that improve health like heart and sleep monitors, there are others that improve life like hearing aids and pacemakers, and there are some that act as security systems like the new Cuff collection from an American company wherein a tiny and wireless tracker is attached to a piece of jewelry to protect it from theft.

World renowned companies like Sony and Nike also launched wireless heart rate monitors and fitness bands that aim to improve health and this is where advertisers are starting to penetrate the market. For example, after a routine exercise or a long run which is detected by advertisers through the user’s heart rate, the user might get a notification advertising where the nearest spa or healthy snack bar is.

In the Middle East alone, the total spending for advertising last year is around US$5 billion and is set to reach US$ 2.8 billion by 2016.

WPP’s representative admitted that the technology is still far from being used widely in the Middle East but since it is already available, companies are now looking for ways on how to leverage it. 

Latest Articles

  • Translation India, Professional Translation Services
    Translation India, Professional Translation Services

    Language Consultancy Services Pvt. Ltd. (LCS) is ISO 9001:2008 certified for quality management. Read More

  • How AWS training is helpful for companies?
    How AWS training is helpful for companies?

    AWS stands for Amazon Web Services, which is the name given to cloud computing facilities provided. Read More

  • Residential Apartment for Sale in BPTP Park Prime Sector-66 Gurgaon by
    Residential Apartment for Sale in BPTP Park Prime Sector-66 Gurgaon by

    Property Description Residential apartment sector 66 available for sale in bptp park pr. Read More

  • Building Vocabulary Using Analogies
    Building Vocabulary Using Analogies

    This lesson is for language arts students in middle or high school. During the lesson, students buil. Read More

  • National Green Tribunal Orders Inquiry into Tree Felling Of Trees In T
    National Green Tribunal Orders Inquiry into Tree Felling Of Trees In T

    The National Green Tribunal has directed an inquiry into the alleged felling and sale of 4,000 trees. Read More

Latest Classified

  • Air Shower Tunnel Tower Flow
    The air shower tunnel (tower flow) from Weiber is a protected passageway that allows the user to pass into controlled environment chambers sans the surface contaminants.Our air shower tunnels a
  • PLACE YOUR WEBSITE IN TOP RANK AND GET GUARANTEED TRAFFIC…
    (unixd2282s) If you want to attract millions to Visit your website. Place your website at the TOP RANK with us and multiply your profits with cost effective methods. We at UNIX Provide your p
  • Multipoint Synthesis Parameter Measure System
    Weiber has designed Multipoint Synthesis Parameter Measure System to measure temperature, humidity, pressure difference, wind speed, consistence of CO, and consistence of poisonous gas and so o
  • Promotional Marketing Job for Fresher MBA.
    Require Marketing Officer for Business Programing, Consulting and manage. FMCG Company - Herbal Product. Monthly Salary: 9000 +TA + Contact for Interview– Shuchi Vidyarthi – 7278229937
  • Lowest cost Hosting + Domain registration
    Lowest cost Hosting + Domain registration At LowHost we offer Advance Linux and Windows hosting plans at Lowest cost. All our plan comes with advance cPanel / plesk hosting panel plus lots of featu

Top Featured Institutes