Chicago Transit Bans Mature Video Game Ads

The Chicago Transit Authority has recently banned the use of ads featuring Mature and Adult-Only rated video games on its buses and trains, claiming that these ads promote games that may influence people to commit violent acts. However, the Entertainment Software Association has fought back with a lawsuit, claiming that the ban violates their right to free speech. After all, ads for R-rated movies are not banned from the Chicago transit system. 

Should the ban for Chicago hold up, it might set a troubling precedence for the limiting of where Mature video games can be advertised. As many of the most popular titles for the PS3 and Xbox 360 are Mature-rated titles, it could prove a blow to their marketing strategy. Although many gamers who do pick up such rated titles are usually the more hardcore gamers who already know about the game, ads in public places like buses and trains help to expose the game to people who would otherwise never even think about buying the game.

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