Advertising AE - placed based media
A new experience to placed based media
The Bar Network a digital Out-Of-Home network is using the digital signage technology to entertain and deliver your message to an already captive audience.
TBN uses a digital signage platform to broadcast its highly desired bar-type content to high traffic bars and pubs in the metro NYC area. �TBN keeps people in the bar longer by entertaining them and allowing them to interact�. �It�s basically the new BAR-TV� says Ed Dobres, owner of the landmark NYC bar, Dewey�s Flatiron.
TBN screens also act as the bars local informational network. The screen has one portion dedicated to local information such as the bars Happy Hour, Daily Specials and upcoming events. It even allows the bar staff to upload photos of patrons which fosters a greater connection between them and the consumers. �Whenever we have a special we post it on the screen for everyone to know, and when someone asks what�s the special we just point to the TBN screen,� said Jeff from Overlook Lounge in the City.
The Bar Network offers marketers a new twist to reach this highly desired youth oriented audience. Strategically placed for maximum exposure, TBN�s 50 inch plasmas are certain to catch everyones attention, especially to bar patrons that rely on screens and content for entertainment. TBN can deliver a highly effective message to a receptive audience that is known to use Tivo and Ipods to avoid marketing messages and rarely read any type of newspapers (study provided by Arbitron).
Since bar patrons spend 2.5 hours in an average stay, (based on an Arbitron study) your message will have the frequency you need for effective marketing. In a standard campaign your message will appear 15 times per patron�s visit, so you are certain to reach your audience and have an impact on their buying decision.
TBN also provides advertisers with a very comprehensive Proof-of-Performance. Knowing that your ad played when and where it was supposed to is very important and those are exactly the details provided.
Currently providing 2 million impressions per month and with plans on being in 1000 venues, TBN looks forward to greeting you at the bar.
We are currently looking to expand our advertising sales team
CANDIIDATE MUST HAVE THESE QUALIFICATIONS:
A+ PRESENTATION/COMMUNICATION SKILLS
3-5+ YEARS OF O-O-H MEDIA SALES EXPERIENCE
PROVEN TRACK RECORD
SALARY + COMMISIONS
EMAIL RESUME WITH SALARY REQUIRMENTS
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