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profile of Ajay Kumar Dutta

Ajay Kumar Dutta

Collection of primary & secondary data, Analysis & presentation preparation for client, Marketing, Advertising & Market Research.


Naturell India Pvt. Ltd.(
Designation: Area Sales Executive
Period: 12th July06 to till date
Product: Ritebite, Sugarite

Work Profile:

Retail Marketing & Institution Sales by Channel Management, Team management, Distributor appointment & product launching.

Concern Area: Delhi & NCR

Major Clients: Modern Trade, Self service store, Medicine shops, Bakery shops, in&outs, Departmental stores, Institutional caterers,

Mktg strategies:Promotional schemes, In shop sampling, Availability, Merchandising, Pop and banners pasting, Team motivation, Display contest and schemes


Snowman Frozen Foods Ltd. (

Address : C-14,Okhla Phase-1, New Delhi
Designation: Territory Sales In-charge for Mars, Snicker, Bounty & Twix chocolates.
Period: 11th August'05 to 08th June'06
Work Profile:Institution Sales & Retail Marketing by Channel management of Distributors.
Concern Area : Delhi, Noida, & Gurgoan
Mktg strategies:Distributors influence, Branding, Promotion by institutional events,Combo meal offer and Loyalty schemes.


Reliance Infocomm (Out sourcing:NIS Sparta)

Address : D-41, Kaushambi, Gaziabad, U.P
Desingnation:Sales Associate
Period: February'05 to July 2005
work profile:Direct, RWA and Corporate Sales(Post Paid Connections) Target based work.
Concern Area : Greater Noida
Mktg strategies: cold calls, lead, Kiosk, Pamphlets distribution, Direct marketing.

Educational Profile:


2006-2007:Pursuing PG diploma in Retail Management & Instructional design, Symbiosis Pune.

2003-2005 :MBA (Masters Degree in Business Administration, Spl. Marketing) from Galgotia Institute of Management & Technology (UP TECH UNIVERSITY), Greater Noida

2002 - 2003 :PG Diploma in Advertising, Public Relation & Corporate Communication from College of Media & Comm., Rai Foundation, New Delhi.


1998 - 2001 : BCOM (Hons.) from North Orissa University

1996-1997 : +2 Science (AISSCE), CBSE

Computer skills:

Software : WindowsNT/2000/Xp, MSOffice, MS Project, MS Front Page, Adobe PhotoShop, CorelDraw , Dream weaver, Flash, PageMaker & Macromedia Director

Hardware : Assembling and Configuration settings for PC Pentium IV
Summer Training :(Advertising/Client servicing)
Address : C block Market, Vasant Vihar, New Delhi
Period: August 2004

Project: Disruption day JK-White cement 04th August\'04.

Work Profile:Collection of primary & secondary data, Analysis & presentation preparation for client.

Concern Area : Dwarka, Meerut & Greater Noida Market research,

Mktg strategies:Client servicing, Convention, Interruption and Idea relationship, SWOT and STEEP analysis

Summer Training :( Sales)
Company :SEGAM(Marketed by Cenzer Industries)
Address :Saraswati Distributors, East of Kailash, New Delhi
Period: June to July 2004

Project: Jeeto India Jeeto campaign success.

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